UX Designer & Vibecoder
Design.
Build.
Ship.

Twenty-five years of product design and development. Now I close the gap between concept and code using AI as my build partner. Products that exist — not just decks that could.

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Community Platform
Persona Library
Open-source UX research platform. 200+ community-validated personas for the tools that run modern work.
Next.jsCommunity-sourced200+ personas
View project
UX Design
Vibecoding
AI Product Development
React / Next.js
Claude Code
Interaction Design
Systems Thinking
Currently @ IBM
19 yrs Consulting
Free Tools
UX Design
Vibecoding
AI Product Development
React / Next.js
Claude Code
Interaction Design
Systems Thinking
Currently @ IBM
19 yrs Consulting
Free Tools
Selected Work

Products I've designed and built.

Not mockups. Not concepts. Shipped products that people use — each one conceived, designed, and built using vibecoding methodology.

Community Platform
Persona Library
Open-source UX research platform. 200+ community-validated personas for the tools that run modern work. Searchable, exportable, contributable.
Next.jsCommunity-sourced200+ personas
Community-sourced UX Research
Who actually uses these products, and what made them stay.
Game
Play Exposed
The party game that forces you to pick a side. Majority vs. minority scoring, 300+ questions across four intensity levels, 3–8 players online.
Next.jsMultiplayerReal-time
AI Tool
Jett Builder
AI-powered no-code app builder. Describe your idea, watch it build in real-time, deploy instantly. Real React, real TypeScript, real production code.
AI / LLMReactTypeScript
AI Agents
Moyst Production Co.
Multi-agent AI screenplay pipeline. A squad of AI agents — writer, critic, showrunner — collaborating to produce a dark satirical comedy.
Multi-agentTrustOS
SaaS
Swayleo
Brand management meets AI-powered email. Build brand kits, generate on-brand emails instantly, and keep every touchpoint consistent — from first draft to send.
AI / LLMSaaSBrand Management
AI Tool
Scout
AI-powered book writing assistant. Upload your manuscript, generate scene-level tasks, and let AI help you find the story that's already in there.
AI / LLMWritingProductivity
Enterprise
IBM — Watson.data & AI
Senior Design Manager leading product design for Watson.data integration and AI experiences at enterprise scale.
EnterpriseSaaSAI / LLMDesign Leadership
UX Design

Twenty-five years of enterprise design.

From startups to IBM. Product pivots that grew revenue 10x, acquisitions worth half a billion, and a human-centered process refined over two decades of client work.

DataOps · SaaS
StreamSets
UX Lead · Oct 2019 – Sep 2025
Led the UX and product design process for StreamSets' market-leading DataOps platform — from open-source tool to enterprise SaaS, through to a $524M acquisition by IBM.
Acquired by IBM for $524M
UX LeadEnterpriseSaaSBig Data
Enterprise · AI
IBM — Watson.data Integration
Design Manager → Senior Design Manager · Jul 2024 – Present
Design Manager leading the integration of four acquired products into IBM's unified data and AI ecosystem. Defined architecture, managed designers across three regions.
4 products integrated 2x ahead of schedule
Design ManagerEnterpriseAI / LLMMulti-product
Social · Mobile
Eloomin
Product Designer & Builder · 2024 – 2025
Designed and built a social media app focused on positive engagement — no ads, no trolls, only good scrolls. Full product design from brand identity to mobile app UI to marketing website.
Full product shipped — app + website + brand
Product DesignMobileBrand IdentitySocial
View all design work →
Free Tools

Built to be used.

A growing library of tools I've vibecoded. Free. No login. Just useful.

01
Claude Code Workshop
11-slide interactive setup guide for the perfect Claude Code environment. Context architecture, vibecoding rules, Docker MCP.
Launch → Free
Coming soon
02
🧠
Persona Generator
Generate deep UX personas from a product description. Powered by Claude. Export to PDF or Notion.
In progress
Coming soon
03
📐
UX Audit Scorecard
Answer 20 questions about your product and get a structured UX audit with prioritized recommendations.
In progress

Twenty-five years of product design.
Now I build too.

Twenty-five years designing enterprise products — at IBM, StreamSets, Charles Schwab, and through my own consultancy. Then vibecoding changed everything. I can now take an idea from sketch to shipped product without waiting on a team. That changes what's possible.

Read my story →
25+
Years Design
6+
Products Shipped
Ideas in queue
0
Devs hired