Case Study
SaaS

Swayleo

Brand management meets AI-powered email. Build brand kits, generate on-brand emails instantly, and keep every touchpoint consistent — from first draft to send.

Role
Designer & Builder
Timeline
2025
Outcome
Live at swywrite.com
AI / LLMSaaSBrand Management

The Origin

I built Swayleo for my son's company. He needed a way to manage brand identity and generate on-brand email communications without hiring a copywriter or designer for every touchpoint.

The problem is common: small businesses have a brand, but no system for keeping it consistent across emails, campaigns, and customer communications. Swayleo closes that gap.

What It Does

Users create brand kits — defining their voice, colors, tone, and style. Then the AI generates on-brand emails instantly. Welcome sequences, newsletters, promotional campaigns — all consistent with the brand identity, all ready to send.

The dashboard tracks generation activity, brand performance, and kit completion. Templates provide starting points. The AI handles the writing. The brand stays consistent.

Swayleo brand management dashboard
Dashboard — brand kits, email generation, and activity tracking

The Build

Built with AI as my build partner — the full SaaS stack. User authentication, brand kit management, AI-powered email generation, template system, and analytics dashboard.

The product demonstrates what's possible when a designer builds the whole thing. Every screen, every interaction, every flow — designed and built by one person with AI.

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