Eloomin
Designed and built a social media app focused on positive engagement — no ads, no trolls, only good scrolls. Full product design from brand identity to mobile app UI to marketing website.
The Vision
Social media is broken. Eloomin was built on a simple premise: what if a social platform prioritized positivity, real connections, and shared joy — without ads, trolls, or algorithmic manipulation?
The tagline says it all: no ads, no trolls, only good scrolls.
My Role
I designed and built the entire product — brand identity, logo system, mobile app UI, marketing website, and go-to-market materials. This was a full-stack design effort from concept to shipped product.
The Design
The brand uses a clean, trustworthy blue palette with warm photography and approachable typography. The mobile app features a social feed with topic-based posts, sharing, commenting, and community features — designed to feel calm and intentional rather than addictive.
The marketing website communicates the mission (positive engagement, inclusivity, transparency) and the value proposition (subscription model at $36/month — no ads subsidizing manipulation).
I also designed an apprenticeship program page — a UX bootcamp offering mentorship and real-world project experience, extending the brand into education.
The Outcome
Eloomin shipped as a complete product — mobile app, website, brand system, and marketing materials. The project demonstrates end-to-end product design capability: from brand strategy and visual identity through UX design and front-end implementation.