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I want to invite you into a conversation around exploring ideas with me.

Making God In Our Image

I have to chalk this one up to, “As if we didn’t already know that.” But it helps to have a little scientific research to validate the idea.

Ryan Sager offers up a neat little experiment from a guy named Nicholas Epley at the University of Chicago.  Ryan describes the experiment below.

Epley asked different groups of volunteers to rate their own beliefs about important issues such as abortion, same-sex marriage, affirmative action, the death penalty, the Iraq War, and the legalisation of marijuana. The volunteers also had to speculate about God’s take on these issues, as well as the stances of an “average American”, Bill Gates (a celebrity with relatively unknown beliefs) and George Bush (a celebrity whose positions are well-known).

Epley surveyed commuters at a Boston train station, university undergraduates, and 1,000 adults from a nationally representative database. In every case, he found that people’s own attitudes and beliefs matched those they suggested for God more precisely than those they suggested for the other humans

Of course, correlation doesn’t imply causation – rather than people imprinting their beliefs onto God, it could be that people were using God’s beliefs as a guide to their own. Epley tried to control for that by asking his recruits to talk about their own beliefs first, and then presenting God and the others in a random order. And as better evidence of causality, Epley showed that he could change people’s views on God’s will by manipulating their own beliefs.

He showed some 145 volunteers a strong argument in favour of affirmative action (it counters workplace biases) and a weak argument opposing it (it raises uncomfortable issues). Others heard a strong argument against (reverse discrimination) and a weak argument for (Britney and Paris agree!). The recruits did concur that the allegedly stronger argument was indeed stronger. Those who read the overall positive propaganda were not only more supportive of affirmative action but more likely to think that God would be in the pro-camp too.

Ryan breaks it down for us.

In another experiment, Epley had people change their own opinions, by writing an essay in favor of or opposed to their own view on a subject. Needless to say, God’s opinion once again moved along with the the subjects’ (and the subjects’ views moved in line with whatever they wrote — another little cognitive bias we have).

Finally, Epley found that when people contemplated God’s opinions, their brains activated similarly to when they were contemplating their own opinions — the same was not true when they contemplated the opinions of other people.

So, what does it mean? Well, as they say: “God created man in his own image and man, being a gentleman, returned the favor.”

All I can say is, “Doooooooooh!”  I’ve said it before that I think neuroscience is going to go a long way towards breaking down our traditional notions of religion, so that we can get back to what it means to be human.

Jonathan Brink - I am an author, coach, speaker and consultant. I work with communities and networks looking to engage God's mission in the Way of Jesus. He recently published, Discovering The God Imagination: Reconstructing A Whole, New Christianity. (CreateSpace, 2010)

View Comments


  1. Rachel Held Evans
    Dec 07, 2009

    This is why I love your bog, Jonathan. You're always talking about something interesting.

    I'm actually thinking of writing my next book about how we project so much of ourselves onto God, and what can be done about it. I may have to use this research! Thank you!


  2. Rachel Held Evans
    Dec 07, 2009

    This is why I love your bog, Jonathan. You're always talking about something interesting.

    I'm actually thinking of writing my next book about how we project so much of ourselves onto God, and what can be done about it. I may have to use this research! Thank you!


  3. Jonathan Brink
    Dec 07, 2009

    Rachel, Thank you for you kind word.

    I think that is a cool idea. I would suggest a couple of books that talk heavily about it.

    Social Intelligence by Daniel Goleman.
    The Joy of Living by Yongey Rinpoche Mingyur
    The Tree of Knowledge by Maturana and Varela

    These three books have been monumental in my understanding of human cognition and the problem of “realization”.

    I'm actually writing my own book on the subject and what it means to listen to the stories we tell ourselves about God.


  4. Jonathan Brink
    Dec 07, 2009

    Rachel, Thank you for you kind word.

    I think that is a cool idea. I would suggest a couple of books that talk heavily about it.

    Social Intelligence by Daniel Goleman.
    The Joy of Living by Yongey Rinpoche Mingyur
    The Tree of Knowledge by Maturana and Varela

    These three books have been monumental in my understanding of human cognition and the problem of “realization”.

    I'm actually writing my own book on the subject and what it means to listen to the stories we tell ourselves about God.


  5. Claire S
    Dec 30, 2009

    You mean we'd have to give up our idolatries and actually worship the true and living God? The dethronement of self.


  6. Claire S
    Dec 30, 2009

    You mean we'd have to give up our idolatries and actually worship the true and living God? The dethronement of self.


  7. Jonathan Brink
    Dec 30, 2009

    I know Claire. It's tough but someone's gotta do it. ;-P


  8. Jonathan Brink
    Dec 30, 2009

    I know Claire. It's tough but someone's gotta do it. ;-P


  9. Phil Wyman
    Jul 22, 2010

    It's not my fault that God takes my opinion on everything. God post JB.


  10. Lmchitwood
    Jul 22, 2010

    America suffers from the Cult of Me. It only makes since people would want I god that looks like them, talks like them, thinks like them and consumes like them.

    So much ground to be plowed in God’s Garden!! What a blessing it is for me to pull a plow alongside with Christians who know the Mercy and Grace that is God. Thanks for your post!!


  11. Brian Shope
    Jul 22, 2010

    Lord, have mercy. How do we escape ourselves?

    Jean-Luc Marion writes about this from the theo-philosophical perspective as well. Essentially, we all are victim to creating God as an idol, and even the use of the word God an individual or community uses is not God but xgodx (he actually strikes it through with an x).

    As a metaphor, if God is always culturally bond, he will always be incarnate in community via the host culture. So, what then is the correlation for us freeing ourselves from ourselves to seeing YHWH more fully? Is that even possible? Is our individuality (slowly giving way to participatory and communally cultural ways of seeing the self) possible to step outside of to understand God? Or do others who are more communal and incarnate YHWH as the bride of Christ our only mirror?

    Thanks so much post; we need these conversations…


  12. Jonathan Brink
    Jul 23, 2010

    LOL! But I thought he took my opinion.


  13. Jonathan Brink
    Jul 23, 2010

    Thank you.


  14. Jonathan Brink
    Jul 23, 2010

    Brian, I wonder if the way to escape ourselves is to actually find ourselves…the true self that God created, not the one that is missing something or needs something.


  15. Jonathan Brink
    Jul 23, 2010

    Thank you.


  16. Jonathan Brink
    Jul 23, 2010

    LOL! But I thought he took my opinion.


  17. Jonathan Brink
    Jul 23, 2010

    Brian, I wonder if the way to escape ourselves is to actually find ourselves…the true self that God created, not the one that is missing something or needs something.

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