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Manufacturing Emotion

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What is our fascination with emotion?

In this seven minute prank video, two friends engage in the second part of a prank war.  The set up is amazingly elaborate and the payoff was perfect.  It elicited exactly the emotional response the prankster was looking for.

Watching it seemed to confirm something that I’ve been noticing for a long time.  As broken human beings, we seek out emotionally resonate experiences that remind us of what is missing in our lives. The event in the video is entirely manufactured.  But it still resonates, regardless.   We still buy it.  This specific video was Digged 7985 times and had 3771 thumbs-up approvals as of writing this.  And you can watch it over and over again and largely produce the same result.

I would suggest that this same motivation lies behind watching and playing sports, competing in events, attending parties.  These experiences provide us with emotionally resonate experiences.

What do you think?

About the Author

Jonathan BrinkI am an business development and communications consultant. I am also the senior editor and publisher for Civitas Press. I recently published, Discovering The God Imagination: Reconstructing A Whole, New Christianity. (Civitas, 2011)View all posts by Jonathan Brink →

Business development and communications for growing businesses.