Blog

Business development and communications for growing businesses.

The Wisdom Of Crowds

Are you adding your “bit” of value to the Kingdom, or are you letting the expert do it for you?

I’m in the process of listening to the audiobook Crowdsourcing by Jeff Howe.  It’s one of those rare books that offers a compelling look at a phenomenon as it is happening.  Crowdsourcing looks at how ideas are developed through the wisdom and energy of the crowd.  Think Linux and open source and mobs.  Wikipedia is perhaps the best known example of crowdsourcing, but it has also impacted patents, scientific development, entertainment, and photography as well.

One of the fundamental tensions in crowdsourcing is the idea that the supposed “amateur” can add as much value as the “expert.”  Crowdsourcing is proving that collective intelligence can add as much, if not more, essential value than the expert.  But the idea is predicated on each person adding a “bit” of value instead of having to produce the whole.  The expert model on the other hand contends that one person can add large amounts of value.  The downside is that it takes the expert a long time, where the collective can reduce that time by magnitudes. The expert is also limited to the frame of the person’s expertise, where the crowd likely included that missing knowledge.  Or it just needed to simply expand a “bit” to add the missing value.

The real power of crowds is in its diverse knowledge.  Research determined that diverse crowds competing against experts produced a better result…every time.  How references the work of Scott E. Page, who documented his findings in The Difference.  Page said,

“Given certain conditions a randomly selected collection of problem solvers outperforms a collection of the best individual problem solvers.”

Think about that for a second when applied to orthodoxy, or some other important matter.  The prevailing notion in history has been that smart white guys will get the job done if we just let them lead.  But research proves the crowd consistently outperforms them.

Page’s reasoning was that the experts were trained at the same institutions and would thus think the same way about certain things.  In other words, their background predisposed them to a certain way of solving the problem, which severely limited them when facing a problem they had not been trained to solve.  The crowd on the other hand usually included someone who had some background in a different way.

This tension of crowdsourcing is that it potentially puts people out of a job.  It doesn’t take a scholar to realize that collective intelligence that can figure out the answer in one tenth of the time is a better option than one person figured it out over a long period of time.

I would suggest that this tension between amateur and expert is also beginning to work itself out in the world of “church”.  No longer are people settling for the traditional banking model of education where the expert painstakingly figures it all out for us and then downloads it into our brains on Sunday mornings.  We’re wired.  We’re connected.  We’re smart.  And we don’t have to figure it all out.  We just have to figure out a “bit” of it.  And then collective we can begin to learn together, sharing ideas.  The Internet provided the means of connectivity.  Blogs provided the means of conversation.  Twitter even provides the means of thinking out loud.

The common concern with crowdsourcing is that the collective intelligence will quickly turn into anarchy.  But the wikipedia model has revealed the remarkable willingness of the crowd to police themselves.  Given the permission to figure it out, we will.  And we’ll protect it diligently for the sake of the collective concern.  In other words, permission didn’t produce the worst case scenario.  It produced the best.  What the critics didn’t realize is that the root of the word amateur comes from the word “lover”.  In other words, the amateur is drawn to the subject because of a love for it.  There is then a built in mechanism to add and protect value.

In many ways, crowdsourcing is Emergence on display.  The scientific process of Emergence is essentially the idea that in chaos, the crowd will self organize in ways that at some point brings value to the system that were not present before the problem started.  I think we’re seeing this happen in the church.  We’re wrestling with questions of atonement, sexuality, discipleship, Kingdom, and some of the fundamental problems between the amateurs and the experts.  And it’s causing a lot of tension.

What’s interesting to me is that Jesus seemed to prefer the amateur crowdsourcing model of leadership.  He empowered the little guy to take responsibility for his own restoration.  He called him to a non-banking model of education and instead called him to follow.  Each added a bit of value to the larger Kingdom.  Some would argue that Jesus’ declaration to Peter could be construed as a commission of ultimate leadership, but I would argue that it’s a flimsy grasp for power.  Jesus released the disciples to “go and make more disciples”.  He empowered them ALL.

Which brings us back to the original question.  Are we adding our “bit” of value to the kingdom, or are we letting the expert do it for us?  Because if we continue simply trusting the experts, we’re going to be missing out.

PS: A couple of days agao I ran into this short post by Tony Steward who asks are we willing to embrace the humility necessary to foster a larger vision for Kingdom.  Experts tend to build small domains that must be protected, where amateurs and the crowd are contributing to a larger Kingdom that no one gets to control.  In other words, it broadens the barriers in a way that is inclusive.  And it looks like remarkably like what Jesus set up.

About the Author

Jonathan BrinkI am an business development and communications consultant. I am also the senior editor and publisher for Civitas Press. I recently published, Discovering The God Imagination: Reconstructing A Whole, New Christianity. (Civitas, 2011)View all posts by Jonathan Brink →

  • http://www.whointheworldarewe.com tangentrider

    I'm finding myself torn by this issue. I am a firm believer in the idea of crowdsourcing (I'm putting the book on my read list), but as one considered by some to be an expert (albeit wet behind the ears, truth be told, for degrees are not as powerful as experience), I find when I am in the conversation, sometimes the other defer too quickly. (I also have a hard time being quiet sometimes; I'm working on that.)

    I wonder if sometimes experts need to step out for the crowd to do its work.

  • http://www.whointheworldarewe.com tangentrider

    I'm finding myself torn by this issue. I am a firm believer in the idea of crowdsourcing (I'm putting the book on my read list), but as one considered by some to be an expert (albeit wet behind the ears, truth be told, for degrees are not as powerful as experience), I find when I am in the conversation, sometimes the other defer too quickly. (I also have a hard time being quiet sometimes; I'm working on that.)

    I wonder if sometimes experts need to step out for the crowd to do its work.

  • http://jonathanbrink.com Jonathan Brink

    What I wonder is if in the presence of the expert, the crowd will typically defer to the expert. Much of the research in the book assumes the dominant lack of expert opinion, or that the base is so large that the expert is not openly seen.

  • http://jonathanbrink.com Jonathan Brink

    What I wonder is if in the presence of the expert, the crowd will typically defer to the expert. Much of the research in the book assumes the dominant lack of expert opinion, or that the base is so large that the expert is not openly seen.

  • http://www.whointheworldarewe.com tangentrider

    That would be an interesting bit of research. From what I've experienced (and read in some educational tomes), if the expert is known to be present, the crowd will likely defer. For example, the book, Questioning and Teaching, by J. T. Dillon, talks about the tendency for the teachers to be the hub in classroom discussions: whether they like it or not, all questions seem to pass through the teacher, even if directed to another student.

  • http://www.whointheworldarewe.com tangentrider

    That would be an interesting bit of research. From what I've experienced (and read in some educational tomes), if the expert is known to be present, the crowd will likely defer. For example, the book, Questioning and Teaching, by J. T. Dillon, talks about the tendency for the teachers to be the hub in classroom discussions: whether they like it or not, all questions seem to pass through the teacher, even if directed to another student.

  • http://jonathanbrink.com Jonathan Brink

    Jeff Howe ends the book reiterating this point. In order to take advantage of the crowd, you have to create the right conditions for them to thrive.

  • http://jonathanbrink.com Jonathan Brink

    Jeff Howe ends the book reiterating this point. In order to take advantage of the crowd, you have to create the right conditions for them to thrive.

  • http://blakehuggins.com Blake Huggins

    I absolutely love the egalitarianism of the crowdsourcing/wiki model. But I wonder: how would a group effective deal with and avoid groupthink? It seems to me that creating space for dialogical tension might be the best ally in that regard. But when you create a crowd it's just natural to build a group of agreement.

    I hadn't really thought about that problem until recently when I read this. Even Wikipedia is dealing suffering from it. Anyone can still participate, but it has by and large naturally thinned to a “core group.” It's almost like having a panel of experts under a different name. I don't really know how to deal with that on a smaller scale, but it's an interesting phenomenon.

  • http://blakehuggins.com Blake Huggins

    I absolutely love the egalitarianism of the crowdsourcing/wiki model. But I wonder: how would a group effective deal with and avoid groupthink? It seems to me that creating space for dialogical tension might be the best ally in that regard. But when you create a crowd it's just natural to build a group of agreement.

    I hadn't really thought about that problem until recently when I read this. Even Wikipedia is dealing suffering from it. Anyone can still participate, but it has by and large naturally thinned to a “core group.” It's almost like having a panel of experts under a different name. I don't really know how to deal with that on a smaller scale, but it's an interesting phenomenon.

  • angelaharms

    I think that might have something to do with them being trained in classroom from the age of five to think like they're told and to never speak without the teacher's permission. As we become freer, and more people leave that setup, questioning will be increased. That's a prediction, yes, but it's based on raising kids who have never experienced compulsory “education.” They'll listen to an expert, but they tend to be annoyingly un-inhibited. :)

  • angelaharms

    I think that might have something to do with them being trained in classroom from the age of five to think like they're told and to never speak without the teacher's permission. As we become freer, and more people leave that setup, questioning will be increased. That's a prediction, yes, but it's based on raising kids who have never experienced compulsory “education.” They'll listen to an expert, but they tend to be annoyingly un-inhibited. :)

  • http://jonathanbrink.com Jonathan Brink

    Howe deals with this tension in great detail. The crowd by nature will default to polarity or agreement (groupthink), which is interesting given that what made it valuable was the original diversity.

  • http://jonathanbrink.com Jonathan Brink

    Howe deals with this tension in great detail. The crowd by nature will default to polarity or agreement (groupthink), which is interesting given that what made it valuable was the original diversity.

  • http://jonathanbrink.com Jonathan Brink

    Very astute Angela. In giving freedom we give them the power to do things we can't control and don't like.

  • http://jonathanbrink.com Jonathan Brink

    Very astute Angela. In giving freedom we give them the power to do things we can't control and don't like.

  • http://www.whointheworldarewe.com tangentrider

    As I recall, Dillon makes this point as well. From experience in a small group I've been part of for quite some time, I agree with your prediction. When the study started, the participants most often saw me as teacher and themselves as students. Over years of studying together, the playing field has leveled and free discussion–and disagreement–frequently occur. (I'm still the only one with seminary degrees, but they realize God gives us all something to bring to the discussion.)

  • http://www.whointheworldarewe.com tangentrider

    As I recall, Dillon makes this point as well. From experience in a small group I've been part of for quite some time, I agree with your prediction. When the study started, the participants most often saw me as teacher and themselves as students. Over years of studying together, the playing field has leveled and free discussion–and disagreement–frequently occur. (I'm still the only one with seminary degrees, but they realize God gives us all something to bring to the discussion.)

  • http://www.whointheworldarewe.com tangentrider

    I just found out my Crowdsourcing CD is on its way. I'm excited to listen. Thanks for the recommend.

  • http://www.whointheworldarewe.com tangentrider

    I just found out my Crowdsourcing CD is on its way. I'm excited to listen. Thanks for the recommend.

Business development and communications for growing businesses.