Black Friday – A Prelude To Christmas

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Today is Black Friday. It’s kind of an ironically appropriate name to the god of consumerism. Black Friday is a reference to today, which is the day after Thanksgiving and one of the biggest shopping days of the year. The term was coined by the press after the stress it causes people and was named after the Black Tuesday stock market crass of 1929. Niiice.

My wife and are deeply wrestling with Christmas this year. To be honest we don’t really want to participate. It has almost completely lost any semblance of meaning for us and we’re looking for alternatives. A friend of mine talked about taking a van load of gifts to a Mexican orphanage this year and my heart leaped. The trip would have meant missing any Christmas with extended family but I really didn’t care. And when my sister told me that we weren’t doing Christmas with the them this year, I had nothing standing in my way. Unfortunately the trip didn’t materialize so I was bummed.

Rick McKinley’s Imago Dei Community church created Advent Conspiracy, as an alternative to the typical consumer oriented Christmas of buying a million gift. I really like the idea and we’re looking into it as an alternative. AC is about giving, not presents. It’s about capturing the spirit of what Christmas is really about by making Christmas gifts and then giving the rest of the “Xmas budget” to a clean water project.

“Advent Conspiracy is an international movement restoring the scandal of Christmas by worshipping Jesus through compassion, not consumption”

There it is, that word: consumption. Christmas is a big deal in this country. Shoppers are expected to purchase 454 billion dollars in November and December. Consumption is critical to keeping our economy humming. But is all of that consumption producing what we expected? It consumption making us bloated at the expense of something else? It is completely fair to say that I don’t need a single thing I would ever get from UNDER the Christmas tree.

I wrestle with letting go of the Christmas “traditions” because I know some of my favorite memories are of my childhood Christmas experiences. I don’t want to take the value of the holiday away from my three kids. But even those memories, with closer inspection, I realize are more about family that the gifts. The only gifts I can really truly remember as special were a G.I Joe and a bike.

The memories that really stick out to me have nothing to do with the presents. The best ones were hanging out with family. I remember the long drives on Christmas Eve morning to Los Angeles to my grandparents house. I remember hanging out with all my cousins and playing endless hours with people. The presents were fun but it was the people that I remember the most. Even later in life, I remember the 27 person dinner table conversations filled with laughter. One thing my family knew how to do was laugh.

And two things really sticks out to me. The first was that my mom always invited someone to Christmas Eve, which was the big night in my family. And she was so good about making them feel so special and part of our family. When I was young this felt awkward, but as I grew older I began to see that she got what Christmas was really about, the deep need for connection. The second was that the “gift” really didn’t do much for me. Yes it was cool to get the latest shirt all my friends had or the Star Wars collectible set with 367 pieces, but to a great extent the newness wore off very quickly and that thing that I got ceased to become the center of my attention withing days. I see this same process happen in my children.

The more I look at Christmas, and Black Friday, the more I wonder if Christmas has taken on a new meaning. In the endless drive to fill the tree with presents, has it become a way to compensate for our lack of connection as human beings? Do we give the endless stream of gifts as a way of saying sorry for the lack of connection throughout the year? Has it become the only way we know how to connect, through the process of giving gifts. Has it become a forced ritual that leaves us wanting? And in the end, do all of the gifts leave us as sick as when we started?

If you have a really good alternative idea for Christmas, I’d really like to hear it. My family and my soul would really be interested.

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  • Two years ago, we did away with the tree.

    It wasn't the tree, nor the ritual that my husband and I butted up against, it was the sweet conviction in our hearts that said, "60 bucks for a dying tree?? Where could God use that cash?" And as much as I would love to rain gifts all over my family, the kids all get one gift each (no video game systems allowed) and my husband and I exchange the letters containing love and promises to do our best towards one another in the upcoming year. Another year of a happy marriage? That's the best present any woman could ask for!

    During the month of December, our family does things for extra money. The kids rake at neighbors houses, clean at family's, etc and we all pool our $ together and pour over the World Vision catalog. Some years it's seeds and soccer balls, others it's education for prostitutes. But the point is that we ALL gave. Plus, the kids LOVE to help pick where their hard earned money will go. I think that they may love giving even more than my husband and I.

    On Christmas, we bust out the board games and family comes over... it is a wonderful time with them... with no expectations of receiving, just food and laughter like you mentioned.

    (and the "gifts" we give to our extended family are donations to awesome causes in their name - everyone wins this way :)

    I'm interested in seeing what you decide to do this year...
  • Jonathan,

    Thank you for this post. My wife and I are also wrestling about how to celebrate Christmas this year. I am going to call the salvation army Monday and ask about ringing a bell, but I want to do more.

    I'm usually not a big fan of Christmas music, but this year I have been drawn to the Christmas music on the local Christian music stations, On my commute home from work this evening I was reflecting on what Christmas is supposed to be about and about what it has become.

    I don't know exactly how we are going to go about it yet. But I know that I want to celebrate Christmas in a way that honors the One for whom the holiday is named.
  • jon lMl holmes
    great post Jonathan!!! According to KFBK's, Tom Sullivan, "Black Friday", is the retailers last gasp attempt at getting out of the financial red zone. We fall for it and get the retailers out of the red and place our financial well-being in jeopardy. We just feed the beast because the beast has determined that it is hungry. Let's all do something meaningul this Christmas and feed the hungry instead of filling our landfills with the disenchantments of the retailers version of Christmas.
  • Ian
    You have nailed it Jonathan. For quite a while now I have thought that Christmas has lost its meaning for me. The secular nature of Christmas has taken over. For many people it is all about what I will get.

    In your post I and the comments already made one thing is clear. It is all about being a servant. It is about doing something for others.

    That is the example that Christ showed us, and it is something that has been lost from Christmas. It is the message that us Christians need to live. And yes, it would be possible to change the world.
  • Thanks Jonathan - i'm not quite so disturbed about christmas consumerism - i think there are a lot of positives in chosing presents, in generousity, in thinking of others and giving - the stress i think comes in when we over consume and are driven by our own social demons to spend more than we can afford etc...
  • ChristopherCocca
    It's called Black Friday because it's the day retailers count on getting "out of the red" (loss) and "into the black" (profits) on the ledgers.
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